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In a first for the radio industry, CBS Radio launched Monday the nation's first HD radio quadcast on WJFK-FM, the company's Sports station in Washington, D.C. In addition to the Sports programming on the main channel, WJFK offers listeners with HD Radio receivers the programming broadcast on three other CBS Radio Sports stations including WJZ-FM in Baltimore (HD2), WFAN-AM in New York (HD3) and WIP-AM in Philadelphia (HD4). Nearly 2,000 radio stations broadcast in HD Radio. Up until now, most stations broadcasting digital side channels have offered one or at most two additional stations. "This industry milestone is a great way to further promote and distribute the premier programming on CBS Radio's exclusive portfolio of sports radio stations. Washington, D.C. is home to a diverse range of sports fans, many originally from other parts of the northeast, making WJFK an ideal home for this breakthrough quadcast," said Chris Oliviero, vp of programming for CBS Radio. While HD Radio has been around for a few years, monetizing the additional channels is still in the early stages.

Radio & The Internet

Pandora Media appoints Steve Cakebread as the company's new Chief Financial Officer, effective March 15. He previously served as President/Chief Strategy Officer of SalesForce.com, a customer relationship management service provider and as SalesForce.com's Executive VP/CFO. Cakebread stated, "Pandora is an incredibly exciting company with great momentum. The company is led by a powerful team of talented, creative and thoughtful executives who are focused on building a great company. I'm excited to be joining such a promising company at this point in their growth." Pandora CEO Joe Kennedy added, "Steve is the perfect person to lead the financial side of Pandora as we continue to grow the company into a great and enduring business. We will benefit from his leadership and experience in innumerable ways as we continue to scale the business to meet the tremendous growth we have been seeing." Cakebread has also worked as Senior VP/CFO at Autodesk, a software company, along with VP/Finance for Silicon Graphics World Trade.

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